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By MARTIN FINUCANE,
Associated Press Writer
BOSTON - Pizza might be hailed
as the food of the gods, one of America's best-loved meals, a
hearty delectable dish that fills the stomach and seems to soothe
the soul. But to low-carb dieters, it's just a gut-busting disk
of dough.
And that has caused pizza makers
around the nation to wonder if the low-carb craze will force changes
in one of America's best-loved foods.
They're saying, "Hey, we've
got a problem here. Pizza's built on bread. It's the No. 1 enemy
of the Atkinites," said Tom Boyles, senior editor of PMQ
Magazine, a publication that follows the pizza industry.
Boyles has a word for those who
want to avoid carbohydrates: "carbavoids."
Although industry sales haven't
taken a hit yet, some pizza operators are considering offering
customers low-carb pizzas.
"Pizza operators are asking
themselves, 'Do I want to do this?' and they're bouncing the idea
back and forth," Boyles said. "It's at that point where
they're going, 'Just how far is this going to go?'"
According to the National Association
of Pizzeria Operators, about 3 billion pizzas are sold each year
in the United States by about 40,000 shops.
At the same time, low-carb diets
like the Atkins, South Beach and Zone have gained wider popularity.
A Harris Interactive poll done last summer for Novartis Consumer
Health Inc. estimated that 32 million Americans were on some kind
of high-protein, low-carb diet.
Doug Ferriman, owner of Crazy
Dough's Pizza Co. in Cambridge's Harvard Square, said he didn't
think low-carb dieters would put "too much of a dent"
in the pizza business, but he had clipped a recipe for low-carb
dough from an industry publication and was going to try it in
the spring.
"We're going to have to fiddle
around with it for a while," he said.
Some local pizza shop owners and
some smaller chains have already moved to meet low-carb dieters'
demands.
In Columbus, Ohio, Donatos Pizzeria
has announced it will roll out a pizza with a low-carb crust in
its 182 outlets. Spokesman Tom Santor said the pizza dough, made
out of soy protein and other ingredients, "tastes fabulous."
In Louisville, Ky., Bearno's Pizza,
a small chain, offers a crustless pizza on the usual circular
baking pan.
And in Escondido, Calif., John
Pontrelli, owner of Pit Stop Pasta, offers what may be a traditionalist's
worst nightmare: "pizza in a bucket." It has all the
pizza toppings placed in a crock or, for takeout customers, a
metal can.
While it's not a big item, he
said, some people have asked for it, and "Our motto here
is: you want to say no to people as little as possible."
At Low-Carb Creations in Vancouver,
Wash., Craig Adams, vice president and general manager, said sales
of low-carb pizza dough had risen 300 percent to 400 percent in
the past six months. Adams said the small company, which has 17
employees, had signed agreements to provide the skins to several
smaller chains and dozens of other stores.
Tom Lehmann, of the American Institute
of Baking in Manhattan, Kansas, a consultant who works with bakeries
and pizza operations worldwide, said, "Low-carb is probably
the biggest pebble to be dropped in this little pizza pond for
a long time. There's just a huge, huge amount of interest."
Lehmann, who writes in industry
publications as "The Dough Doctor," said he has received
an average of five requests per day for the past three months
on how to make low-carb dough.
He said his own experiments so
far with making a low-carb dough had turned out a product that
tasted, well, different.
"If you consider a pizza
crust as being an edible breadlike product that's located beneath
the toppings, the cheese and tomato sauce, OK, that's all we can
say about it. ... Wipe away any memories of your old traditional
pizza crust," he said.
Steve Coomes, editor of pizzamarketplace.com,
wondered if the low-carb craze would last and whether it was just
part of New Year's resolution dieting.
"I still think that the vast
majority of American pizza consumers are going to look at pizza
and those side items like wings as an indulgence and will continue
to enjoy them in their intended form," he said.
"They love it to the tune
of $26 billion per year."
In Boston's Italian North End,
talk of a low-carb pizza was viewed as sacrilege.
"In my culinary heart, I
will never do low-carb," Salvo Goglio, 36, a native of Sicily
and chef at Antico Forno, said while chopping zucchini in a cramped
kitchen.
Brandishing a container of golden
polenta, he asked, "How can you get low-carb and keep the
flavor?"
Just then, an order came off the
printer above the counter where Goglio was working: roast chicken
on a salad, hold the bread. And it turned out that several members
of the staff, including Goglio himself, had been "on the
Atkins."
Still, Goglio said, "If you
want to really eat good food, you can't cut down carbs."
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